Tony Walsh

Mortgage Broker Innovator Entrepreneur AI Specialist

About Me

Tony - Pioneering AI in Mortgage Broking

Hello, I’m Tony, Managing Director at Loan Location. My journey into mortgage broking is marked by a blend of rich experiences and transformative milestones, all leading to my current focus on integrating AI into our processes.

Early Career and Foundation

My career began at Westfield Shopping Centre's Village Cinemas in Airport West, where I developed a strong sense of customer service. This passion for technology and service continued to grow during my time at Delta Phones. Over the years, I honed my expertise in sales and marketing through impactful roles at renowned companies such as Salesforce, AAPT, Vodafone, JB HIFI, and NLC.

Founding Loan Location

In 2017, driven by my commitment to the Australian dream of property ownership, I founded Loan Location. Despite the challenges posed by the royal commission and the global impact of COVID-19, my dedication to helping clients navigate their financial goals remained steadfast. Leading a proficient team, we have achieved significant milestones, including substantial savings for clients in property transactions. Our approach prioritizes clients' interests, whether dealing with fluctuating interest rates or assisting in debt consolidation.

Embracing AI for the Future

My journey with AI began with scepticism towards ChatGPT. However, a compelling demonstration shifted my perspective, leading to a deep exploration of AI's capabilities. This transformation resulted in a tripling of our submission volume, initially overwhelming our support team. This challenge propelled us into a new phase: Commitment. We are now focused on developing custom AI solutions tailored to every aspect of the mortgage broking landscape, aiming for a fully automated system that significantly enhances efficiency.

This exciting development allows me and future brokers to focus on what we truly enjoy—interacting with people. The integration of AI into our processes has been a transformative journey, and I am honoured to share this evolution with you.

Thank you for visiting my website. I look forward to sharing more about how we are integrating AI to transform mortgage broking and make our processes more efficient and client-focused.

At NLC, I delved into finance lending post-Global Financial Crisis in 2010. Initially grappling with the novated lease product, I soon mastered it, consistently managing double the average number of accounts per month. Despite internal challenges, my tenure at NLC was marked by significant achievements and a deepening understanding of ethical business practices.

Transition to Mortgage Broking

In 2016, I transitioned from being a seasoned Novated Lease Rider with seven years of finance experience into mortgage broking. This shift was more challenging than anticipated, with archaic systems starkly contrasting modern financial mechanisms. Starting from scratch, I built my portfolio, relying on my ability to connect and build trust with new clients. Within four years, I emerged as a top performer among 16 to 17 financial planners at Community Financial Services, consistently outpacing even the financial planners in sales.

Founding Loan Location

Current Progress

Our Approach and Innovations for Mortgage Brokers

With over 14 years of experience in sales and finance, I have built a successful broking firm, Loan Location, that prides itself on a personal approach to finance. We understand that mortgage brokers should focus on connecting with their clients rather than getting bogged down with administrative work. Our goal is to streamline your processes and enable you to deliver exceptional service through the integration of advanced AI systems.

Embracing Technology and AI

Our extensive experience has shown that efficient, client-focused service is paramount for mortgage brokers. To this end, we have developed and implemented AI systems designed to revolutionize the mortgage broking landscape. Here’s how we can help you enhance your services:

Streamlined Data Integration: Manual data entry is a thing of the past. Our AI system extracts data seamlessly and integrates it into your fact-find process. This allows clients to update their information from previous applications, speeding up the process and ensuring accuracy.
Enhanced Apply Online Process: We have resolved common issues with Apply Online and data integration. Our system ensures that submissions are done in one step without the need to re-enter data, making the process more efficient and error-free.
Automated Processes: We are developing a new database that allows for one-click updates to Apply Online. Our ongoing AI implementation supports post-submission processes and ongoing mortgage management, including automatic interest rate updates. This ensures that you are always informed and can make timely decisions.
Valuation and Pricing Requests: We are building systems for one-button valuation requests for up to five lenders at once and developing pricing request capabilities. This will significantly speed up the application process and provide you with the best possible options.

Our AI systems are designed to dramatically increase the efficiency of organizing client applications. With a 45-minute conversation, you can prepare and submit a pre-approval, making the process faster and smoother. Our comprehensive services cover everything from Fact Find to Settlement, ensuring you are supported throughout your client’s property journey.

Future Developments

We are continually testing and developing these systems to enhance our services. Stay updated by subscribing to our channel for the latest information.

If you’re interested in seeing how we can assist your business with these innovations, please click the link to book a consultation. Our current systems, including the Broker Wizard King AI system and Bank Policy Checker, are ready for integration. These tools allow for seamless research and policy checking without the need to contact BDMs.

We offer full integration into your current CRM, providing live records of your pipeline and ongoing data checks. This ensures you always have accurate, up-to-date information.

We look forward to helping you achieve your business goals with our innovative and broker-focused approach.